SoapSell Marketplace: selling online

How to Make $100 Per Day Selling in the SoapSell Marketplace - Part 2

NOTE: I am not a professional writer, I haven't taken classes (which I might) or studied to become a blog writer. I am simple a small businessman who wants to help others grow their businesses. So fair warning, this blog may not be perfect. Sometimes I might wander a bit off topic, don't worry, I'll get back on track. Sometimes I may ramble, I'm sure it's because there's a point I'm trying to get across. BUT the information is great and as time goes on, it will only get better. Thank you for checking it out, don't forget to to subscribe if you like what I have to say. 😁

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This is Part 2 of a series of posts explaining how you can make $100 per day selling your products in the SoapSell Marketplace. SoapSell is a new and exciting marketplace for handmade bath & beauty companies to sell their products around the world online. Unlike other marketplace site, SoapSell does not charge you to post your products for sale and you don't have to continue reposting every week, or even every month. Once you post your products in the SoapSell Marketplace, they stay posted until you take them down.

Are you selling your products in another marketplace online? GREAT! You should just have your products for sale in one place. Some marketplaces are crowded, filled with brands that have already established they're name. You may think, how can I compete with that? It's easy, you work 2-3 times harder then you normally would. You also build your online presents. When people search Google, Bing, Yahoo, etc. for your company, or the types of products you sell, you want your company to show up in the results. Not just once, but multiple times.

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To reach the goal of $100 per day, you need to build the SEO to your shop (SoapSell Marketplace, or any other marketplace site you have a shop on) as well as your website. There are several steps to building SEO. Link-backs are very important when building SEO for your shop/website. These are links to your site/shop or products in your shop/site, from quality high traffic sites. Pinterest, Facebook, Twitter, Instagram, LinkedIn, Google Plus, Reddit, local & national media outlets and high traffic blogs within your industry, are just a few of the website you want to get linking back to your shop/website.

This is one of the reasons using social media is so important. Within a few days of starting a Facebook Page for your business and posting photos of your products, etc. your company will start showing up in Google search results, via the links you have on Facebook, or other social media sites. (Try it now, open another tab to Google and search your company name. What links show up first? Facebook, Google Plus, Twitter, Instagram? Do you have an active account with each of those sites?) Of course this is just a start. If people have heard of your business, this is great, they can search the name of your company, find your site/shop and make their purchase. What you will eventually want to happen is have your company come up in search results, when potential customers are looking for the types of products you sell, not just your company name. I will talk about this in another post, the focus when starting out is making sure that the search engines know that your company is out there.

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Post on social media daily. Here is a great blog post, "6 Tips to Improve Your Facebook Posts", that will help you to create the most effective Facebook posts, ensuring the best traffic through your FREE posting. (Remember, if you find that a particular post is doing will, BOOST THAT POST! You only reach 3%-6% of your friends/followers when you post on Facebook, the more interaction the post gets, the more of your friends/followers feeds it will come up in. So if you find that a particular post is doing well in your target market, with the few people that get to see it, then boosting it, to your target market can yield results that are astonishing.)

Remember, posting daily on social media will give you more quality link-backs to your site/shop, helping your company to come up in search results. To get to $100 per day is a process, it's not something that will happen over night. Can it, yea. Is it likely, no. But if you follow these steps fully and completely, you will get to $100 per day, or more! Remember, your shop online never sleeps! When done right, you will make money when you sleep! There is nothing better then waking up to see that your company was working for you while you get to rest.

This will conclude Part 2 of "How to Make $100 Per Day Selling in the SoapSell Marketplace." If you didn't get a chance to read the first post, you can find it HERE. To ensure you get the next post as soon as it's live, don't forget to subscribe to our email list HERE.

To open your FREE SoapSell Marketplace shop, CLICK HERE.

How to Make Your First Online Sale

A guide to building your Ecommerce Shop

So you're ready to go! You've taken great photos. You've read my post "How to Cut Costs Without Cutting Quality" and researched your competitors online to insure you have competitive pricing. You have products posted and you're waiting for the sales to come in, but they don't. You wait another week, nothing. You start thinking, what can I do to make that first sale?

First you have to set goals for yourself. Once you know what goals you want to achieve, you can then work backwards breaking down the steps it will take to reach those goals. So let's say you've set your goal to have your first online sale in 90 days. You now have to figure out what steps to take to get that first sale.

When selling online I've found that there is a process for everything, including making your first sale. First you have to find out what is going to drive people to your online shop. To start, post on social media. You should already have a Facebook Page, Instagram, Twitter & Pintrest accounts for your business. If not, I suggest you start there. This is important for a few reasons;

Billions of people use social media, it's a to get information about your business out there without spending cash, just time. You can use social media outlets like the ones mentioned for advertising, but I suggest you start to build a following first. (Not having this social media accounts can hurt your business. When people are looking to find out more information about your company, they will search for your social media pages, and if you don't have them, in this day and age, you're likely to lose customers)
Once you have a following and understand the different social media site you can use it for very direct marketing to your target audience.
It's a great way to test what posts, and images will get the best response when advertising your products, allowing you to build more effective ads from the start. (Take it from me, who has spent thousands of dollars on social media marketing, to not get the results I want. It takes time, you can't just throw money at it, especially if you don't have it)

Now that you've got your social media accounts set up, start posting photos of your products, but don't spam. Find some interesting articles about your industry and share them. Join different groups, share your information, meet people (virtually online). Send invites to your friends to "LIKE" your page and/or share your posts. Do the same in groups (if the groups allow it, or after you talk to the group admin) This will help you to start organically driving traffic to your site.

What's good about these social media sites is they already have analytics built in, even if you're not actually paying for advertising. You can see how many people LIKE, LOVE, LOL, your posts, or even how many shares they get. This is valuable information! Why because when you see posts are getting a lot of action, you can then focus on making more posts that are similar, driving the most traffic per post to your site. This is also build link backs to your site, which will help with SEO.

Now that you're building traction, you still need to reach that goal of getting your first sale within 90 days. So now what do you do, wait? NOPE! Don't ever just sit on your hands and wait! Nothing is going to come to you, you have to go out and get it! Contact your family or friends that have purchase your products before, and ask them to make their next order online. Contact your co-workers (if you're still working) and send them a link to your site. If you have an email list, send it to them (as long as it won't be considered spam to them.)

This is where you are likely to get your first sale, from friends/family. Encourage them to do a product review! This is important. When potential customers come to your shop and see reviews, they know people are making purchases from your shop. If they're good reviews, that even better!

Once you get that first sale, you now need to set a new goal, one that's a bit bigger and a bit tougher to reach. Once you have done this, go back through all of the data that was collected before your first sale, analyze it, find out what worked to get that first sale, then duplicate it. When you see that duplicating it works, then start advertising. When you do advertise, promote the posts, that worked the best to drive the most traffic to your site.

To save yourself some frustration, make sure and set obtainable goals. Setting goals to high can get you discouraged when you don't reach them, setting them too low won't challenge you enough to reach the heights you want to.

For more great information about building your online soap or bath & beauty business subscribe below.

SoapSell Marketplace